The amount of BTC owned by companies has increased

More than 130 publicly traded corporations currently own more than 3.2% of BTC worth $87 billion, and that's not including mining companies. The marketing of such businesses is most often not related to cryptocurrencies, but copies the accumulation strategy that has led to a significant increase in share prices.

Among the most active followers of Michael Saylor, which increases capitalization on the growth of interest in crypto, are Metaplanet (Japan), Jack Dorsey's Block, Tesla, Twenty-One (backed by Tether and SoftBank), Truth Social (Trump), KindlyMD, as well as WeTrade and Semler Scientific.

Companies benefit financially and reputationally from crypto; this creates an "infinite cash flow" effect - investors have faith in the ability of such businesses to raise capital.

However, BTC treasuries have yet to face the upcoming drop in crypto prices, which could lead to problems repaying debts taken out to accumulate reserves and offsetting exchange rate differences.

But for now, everything related to Bitcoin looks extremely profitable.